About a year ago i heard that the CFDA and Vogue had partnered to bring the Fashion Fund to TV in a documentary like series to show viewers. I was astounded and waited in baited breath to hear about it. Then i randomly came across the date and the place- Wednesday, January 22nd on Ovation. Pretty exciting. Well i think so. Then as I asked around I noticed most in my circle or even people I worked with didn’t know how great this was. I’ll explain
The CFDA/Vogue Fashion Fund is a scholarship awarded by Vogue Magazine and the Council of Fashion Designers of America. The scholarship is awarded to designers that have submitted themselves in hopes to better there line and hopefully one day make it a household name. The process entails submitting a portfolio, an interview and short presentation, judges visit to your studio/workplace/or some sort to see how you work and prepare your line and inspirations, runway presentation, dinner party showing off a sort of HW assignment given with a theme to show how you work with a given task, and finally awarding the 2 runner ups and the winner at the CFDA Awards. The winner receive prize money for their line, so do those the 2 runner ups and they both get mentors who are major designers themselves. Now reading this you still may not hear or understand why this is still a major thing for fashion. But if you’ve ever watched a red carpet or come across a major fashion publication you may have heard the names Marchesa, Proenza Schouler, Zac Posen, Thom Browne, Band of Outsiders, Philip Lim, Derek Lam, Alexander Wang and many more. All these names have at some point entered in the CFDA/Vogue Fashion Fund and they are all some of the hugest name sin fashion today. With underwriters of the fund like American Express, Vogue, Carolina Herrera, Coach, Nordstrom, and J Crew as a partner, there’s not much to say about the expertise and care that has gone into this scholarship program to help designers. The scholarship and exposure is so profound that some of the biggest names seen to come out of it were not winners, but second runner ups or just entries. Ovation has done a great thing bringing this exposure forth. I can’t wait to see Anna Wintour, Diana Von Furstenburg, Jenna Lyons on screen and taking care to bring us new designers and help them find their way. Throughout the season I will give updates and talk about the final set of designers and give my insight of the process. Also if possible post videos or links to the episodes from Ovation’s website. Who’s as excited as me? Who’s ready to see this years crop of entries?